Company
Consumer software, built to endure.
Selenra designs, builds, and supports focused apps for everyday life. We answer to the people who use them — and to no one else.
Why Selenra
Named for the Moon: constant, quiet, and never asking for your attention.
Most of the software we rely on every day was built for someone else — the advertisers, data brokers, and growth targets that pay for our attention. You can feel it in the badges that never clear and the settings buried three menus deep.
Selenra takes its name from Selene, the Moon in Greek myth. We like what the Moon stands for: it's there every night, it marks time without fuss, and it never insists that you look up. That is the relationship we want people to have with our apps.
So we keep the portfolio focused and the business model simple. Each app does one job well, earns its keep through an honest subscription, and is built to be used for years — not quarters.
- Founded
- 2026
- Focus
- Consumer software
- Revenue
- Subscriptions only
- Advertising
- None, ever
- Products
- 3 in development
How we work
Four principles, written down.
Every product has to meet these before it ships. They are deliberately specific, so they can't quietly erode.
- i.
Private by default
We collect the minimum each app needs to work, keep it encrypted, and never share it for advertising or profit. Where an app can work entirely on your device, it does.
- ii.
Fairly priced
Every app has a single plan and a free trial. No tiers engineered to push you upward, no dark patterns at cancellation, and notice before any price change.
- iii.
Built to last
We design for the decade, not the quarter: plain formats, quiet defaults, and a promise of at least a year’s notice and a full export if a product is ever retired.
- iv.
Focused by design
We would rather ship fewer things and finish them. A feature earns its place by making the core job better — not by filling a roadmap.
Business model
Subscriptions. That's the whole model.
We earn money one way: from the people who choose to pay for our apps. It's the only model that keeps our incentives pointed at making things genuinely worth paying for — month after month.
What we won't do
- Show advertising or sponsored placements
- Sell, rent, or trade personal data
- Take referral fees that bias recommendations
- Optimise for time spent in our apps
- Use your content to train AI models
- Make cancelling harder than signing up
Careers
Working with us.
We hire deliberately, for craft and judgement. Open roles are listed here when available; if you build calm, durable software and would like to be considered, write to hello@selenra.com and tell us what you'd like to build.